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Black Friday marketing strategies to maximize sales this year

Raise awareness of Black Friday sales and Cyber Monday promotions Struggling with coming up with Black Friday marketing strategies? You’re not alone. This year, doubt is in the air. In many parts of...

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How the partnership between VTEX and Insider led to the digital growth of the...

An eCommerce and growth management platform integration helped The HOPE Group, a Brazilian leader in lingerie, grow online With over 50 years of experience in retail and operating HOPE, HOPE Resort,...

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The State of Beauty and Cosmetics in 2021

Self-care Sundays The COVID pandemic forced beauty shops around the world to close—and stay closed. Despite these salon closures and the pandemic also forcing people to self-isolate and stay home,...

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#1 Leader Everywhere — Topping the G2 Summer’21 Grids and Indexes With 3X...

We’ve ranked as the #1 platform in Mobile Marketing Software and Personalization Software and topped all Indexes on G2’s Summer’21 Reports. With up to 3X faster Time to Value (TTV) compared to other...

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How to Engage Your Audience Online in 2021

1. Find the right people Make sure you are speaking to the right people. There is no point talking about veganism with a meat-lover. In the real world, they might politely listen to you, but online...

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Apple iOS 15 privacy update: Bracing for its impact on email marketing

Mail Privacy Protection (MPP) This feature will provide iOS 15 email users the choice to load remote content privately without disclosing their IP addresses. To enable this, users will need to...

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Cyber Monday Marketing: How to drive engagement, sales and loyalty

Most can agree that the holiday traditions in the fall time are the best – turkeys, pumpkin spice flavor, apple picking, and Black Friday sales. Yes, you read the last one correctly! Black Friday and...

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Cross-channel Marketing 101: Everything You Need to Know

Why Multichannel Marketing Is Not Enough Anymore Multichannel marketing means using multiple single channels separately to connect and engage with customers. These channels work independently from...

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InStory makes Christmas eCommerce magical

Christmas eCommerce sparkles with product discovery Although the wholescale transition from brick and mortar retail to online shopping was well underway before 2020, the global pandemic has hastened...

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Optimize cross-channel campaign management with innovative tactics

What does common cross-channel campaign management look like? According to Forrester, a world-leader in marketing research and consulting, discovering and harnessing customer obsession is key to...

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Website Personalization: The Ultimate Guide to Maximize Your Revenue Potential

It’s been said the customer is always right. This statement may be more true than you think: customers who feel they’re being heard, respected, and valued will return to a website or business time and...

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The future of marketing — Quantum approaches

New landscape, new approaches We live in the future. AI, drones, 3D printing, smart devices, and wearables are all amazing technological developments many might have considered impossible not long...

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Customer Experience Trends: 12 to Explore in 2022

We surveyed marketers, founders, and eCommerce experts for their insights into what’s next in CX. We took their insights and packaged them into 12 customer experience trends to watch out for in 2022....

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Neobanks: Optimizing the Customer Journey

A unified, consistent user experience Unlike traditional brick-and-mortar or omnichannel banks, Neobanks have no physical branches. Still, to stand out in today’s competitive market, where products...

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Omnichannel experiences: Insights from business leaders

Getting started with omnichannel experiences We asked our panelists about how they got started on building their omnichannel experiences. Did they go all-in? Or did they take it step by step?  Here’s...

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Introducing a new AI-powered model to predict user engagement with app push...

What is App Push Engage? It is a mobile app algorithm that combines your data with machine learning to generate a predictive model. The model collects insights through delivered push notifications and...

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A/B winner auto-selection: AI-led A/B testing to self-optimize customer journeys

Tackling unpredictable customer behavior Building cross-channel marketing campaigns that maximize engagement, conversion, or retention is a science and an art. In essence, customer journey...

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Modular Email Editor Designs High Converting Emails that Delight

Bring delight to your customers with Insider’s Modular Email Editor The most exciting aspect of email marketing is rediscovering the meaning of engagement to your evolving customers. Although...

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The guide to creating beauty customer journeys

Complex omnichannel customer journey Customer journey refers to the path that takes a shopper from not knowing a product to purchasing to becoming a loyal customer. It lays out all touchpoints that...

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Coupon management: Drive sales and revenue across the customer lifecycle

Growing customer affinity towards discount coupons and sales promotions As customers, don’t we always look for flash words like ‘discount’, ‘sale’, ‘off’, and ‘free’ while shopping? Do you often wait...

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